The Puck Stops Here

During the last half of the NHL season there are weekend TV broadcasts of the NHL on NBC. You would think that a Sunday morning Olympic game on NBC between USA and Sweden would be a great time to promote the show. Maybe you would have a commercial for it during an intermission. Maybe you would have something about it display on the bottom of the screen during play.

The NBC people showing the Olympics must not have thought so. They passed up a great opportunity to promote their NHL games to an audience who was already watching hockey. Are they really trying to make a go of the NHL on NBC games or is it just cheap filler between the NFL and baseball?

UPDATE- Tonight during the prime time Olympic broadcast they interviewed NFL football player Jerome Bettis. Football is not an Olympic sport, but Bettis is in Torino to watch the games. This is a cross promotion. Starting next September Bettis will join the NBC football broadcast crew on the NFL's Football Night in America. They can cross promote football that doesn't even start until next September, but they don't cross promote NHL hockey in a hockey game that occurs in hockey season.