Sunday, February 19, 2006

Whatever Happened To The NHL On NBC?

During the last half of the NHL season there are weekend TV broadcasts of the NHL on NBC. You would think that a Sunday morning Olympic game on NBC between USA and Sweden would be a great time to promote the show. Maybe you would have a commercial for it during an intermission. Maybe you would have something about it display on the bottom of the screen during play.

The NBC people showing the Olympics must not have thought so. They passed up a great opportunity to promote their NHL games to an audience who was already watching hockey. Are they really trying to make a go of the NHL on NBC games or is it just cheap filler between the NFL and baseball?

UPDATE- Tonight during the prime time Olympic broadcast they interviewed NFL football player Jerome Bettis. Football is not an Olympic sport, but Bettis is in Torino to watch the games. This is a cross promotion. Starting next September Bettis will join the NBC football broadcast crew on the NFL's Football Night in America. They can cross promote football that doesn't even start until next September, but they don't cross promote NHL hockey in a hockey game that occurs in hockey season.

Imagine how much cash they make on the ads they run from exterior sources, there hasn't been much advertising for NBC programming (Aside from 'Conviction') at all during the Olympics, they're too busy raking in the dough from the Nut Companies and the Sleeping aids...

NBC could care less about the NHL, it's all about money, and they're making it hand over fist from advertisers at the moment...
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