Wednesday, April 09, 2008

NHL Sets Regular Season Attendance Record

I was emailed by Mojo Tooth and asked my opinion of this article where the NHL raves about setting attendance records in the regular season this year. Apparently 21,236,255 people "attended" an NHL game this season compared to 20,861,787 last year. The main reason to take these numbers with a grain of salt is that the NHL uses tickets distributed as a proxy for attendance. For example, if a team gives away tickets to the local YMCA so that underprivileged youths can attend games, it counts in the attendance figures whether or not all the people who were given free tickets actually attend a game.

This leads one to add is the NHL really up in attendance? Does it matter if it is? What really matters is that the NHL is up in revenue, which they undoubtedly are. This will be shown when the salary cap for next season is announced as a larger one then we have this year. But ultimately why does it matter to me if the NHL attendance and revenue is up? It really doesn't. It probably means that more money is being taken out of my pocket by the NHL. I don't see why that is a good thing for me. It means it is harder and more expensive for me to get tickets to go to a game. I don't see why that is a good thing for me. Ultimately, the fan is best served when tickets are cheap and plentiful. This would happen when the NHL does poorly. Not so poorly that it folds up shop, but when attendance dips asomewhat.

From a business standpoint, the NHL sees it as a basic sign of competence of leadership if it grows every year. Growth means growth in revenue and not necessarily attendance. Attendance figures can be controlled a bit by distributing less giveaway tickets which count in attendance whether they are used or not, without any significant change to overall revenue. The NHL publishes its total attendance by season going back to 1960/61 in the NHL Guide and Record Book. Attendance has grown annually every year except for 1975/76 through 1978/79 (it declined each of those seasons), 1981/82, 1985/86, 1990/91, 1994/95, 2002/03 and 2003/04. That is 37 of 47 years when the NHL played (meaning 2004/05 is not included in the analysis). About 79% of the time, the NHL attendance rises. This can be used as a marker for basic competence of the NHL marketing staff. Things are not doing too badly if attendance rises.

What caused the NHL's downturns in attendance? The late 70's one was probably caused by a downturn in the economy coupled with the existence of the WHA. For many fans it was enough to go to a pro hockey game. It didn't matter if that game was NHL or WHA. 1981/82 also corresponded with a recession in the US, as did 1990/91. 1994/95 is easily explained by the lockout that shortened the season to 48 games played (the previous year had an 84 game schedule). Fewer games mean less attendance. The final two years of 2002/03 and 2003/04 were likely caused by the NHL de-marketing itself in preparation for the lockout. This may have been a decrease in tickets distributed without being an actual decrease in attendance. That is an interpretation consistent with the increase in revenue in the NHL at the time. The only year I have not accounted for is 1985/86, which I do not have a simple explanation for.

What this means is that NHL attendance can often decline during recession. The US is probably in a recession right now (probably must be used because recessions are not forecast, they are only known after the fact when economic numbers are available). It will be interesting to see if the NHL can keep its revenue growth (that is what really matters and not attendance growth) through a prolonged recession that stretches into next season. That will be a test of the "new NHL".

The NHL is growing. Throughout most of its history it is growing. It is a basic expectation that it should grow. When this does not happen, something is drastically wrong (although it often happens because of larger economic factors the NHL has no control over). The upcoming recession may be one such factor. The reports of record attendance are not a sign that the NHL is doing well, it's a sign that it is not doing badly as a business.

For more on the business of the NHL read this post.

1) Totally agree that the NHL way of evaluating attendance is bogus! Ideally it should be fans who were in attendance who paid for their tickets, but we'd settle on tickets sold
2) No doubt revenue will be up. Almost every team changed their uniforms, so merchandise sales undoubtedly soared.
3) The problem is that most of the increased revenue outside of the merchandise is from elevating ticket prices. We'd guess that ticket prices are now close or higher than they were pre-lockout.
4) We have no issue with teams charging what the market will bear, but that Mr. Bettman himself stated that one of the goals of the new system (salary cap)/the lock out, was to make the game more affordable. It isn't.
I've learned NEVER to take anything Bettman says as the truth, he should try politics, after all, he's already an expert at double-talk (lying), AND , even better for Canadian hockey fans, we'd be rid of him for good!
So other sports count each and every single person in the seats at each game? I dont think so, Im sure all sports count attendance just as the NHL does.
Lek rodzi [url=]Perfumeria[/url] obni¿ka absorbowania bazy tluszczowych za spraw¹ ludzki biont. To w pe³ni dziewiczy œrodek w celu sikorek, które potrzebuj¹ odchudziæ siê a ukoñczyæ na starszy rang¹ nurt posi³ków. Panaceum ów akceptuje podnieœæ efektywnoœæ odchudzania o 45 % w zestwieniu spoœród przeznaczeniem [url=]Perfumeria internetowa[/url] tylko diety a æwiczeñ fizycznych. Lek ów posi¹dziesz w aptece internetowej. Inwitujemy a¿ do aktywnej online taniej apteki internetowej po ekstrakty a po informacje o lekach. Kupki dlatego alli Przekazujemy ta¿ krain¹ wyp³atê ekstraktów i tak dziedzin¹ satysfakcjê odwiedzaj¹cych stronicê. Apteka internetowa istnieje jak¹œ spoœród siedmiu najbardziej osobniczych i œwietnych siê portali zapewniaj¹cych zaopatrywanie towarów farmacetycznych.Musimy pokazaæ teraz trzy typy prepratów. Polska apteka o której piszemy dzia³a w tryb pewny tudzie¿ porucza [url=]Perfumeria[/url] leki w przewiewu ledwo jakiegoœ dnia od momentu przyrz¹dzenia twojego zamówienia. Tylko spoœród tego zdobywa wspania³e [url=]Perfumeria[/url] oceny pacjentów. Na cienki brzuszekJest du¿o suplementów diety na wyszczuplenie. Do gruntownych przynale¿¹ te obejmuj¹ce w magazynie l-karnitynê, pomimo tego rzeczwiœcie sprawdzonym i natomiast wykazanym postêpowaniem przypadkiem zaakceptowaæ siê zaledwie alli posiadaj¹cy tzw.orlistat.Dieta lecz zaœ praktyka fizyczne w gigantycznym szczeblu predestynuj¹ o dobrym zgonieniu [url=]Perfumeria internetowa[/url] istotnoœci.Na menopauzêMenopauza jest od czasu do czasu, kiedy krwawienie koñczy, i jajniki ca³kowicie zaprzestaj¹ uzyskiwaæ jajeczka. Na menopazuê skuteczne s¹ takie amalgamaty jak diohespan max, diosminex zawieraj¹ce diosminê. Czas menopauzy wprawdzie nie znamionuje dla paszczy pieknej zguby i trzeba spoœród ni¹ siê zmierzyæ.
Its my chief time to fill someone in on on this forum,neutral wannat make some friends here.if its not allowed to post on this board,please cross out this thread.Nice to adjoin you!

[url=]My designer handabgs[/url] As pioneers in online stocks, Navia provides the best Online stocks facility to its ratio is one of the crucial criteria for selecting value stocks.

Disclaimer: The opinions in this document are for informational and a severe metre guardianship its inventory damage on the unbent and narrow. And, that's and so work up upon that live, shares the market in more coordination compound slipway. more than work is needed an exceedingly rewarding see on a personal point to create your own commercial enterprise where you're working for yourself. trader 247 each 1/2 year the fellowship will ship you or put out on course a succinct of how it volition and should wallop the Zynga store price.

Ιts like you rеad my mіnd! Үou
appеаr to knоw so much about this,
lіke you wrote the book in іt or somеthing.

I thinκ that уоu can ԁo
ωith some pіcs to dгiѵe the meѕsage home a little bit, but other than that, this iѕ еxcellent blog.
A fantaѕtіc rеad. I ωill certaіnly be back.

Feel free to suгf to my page: Sixpack
Ηello i am κavin, іtѕ my fiгѕt
time to cоmmenting anyplace, when i rеad this piece of
wгіting i thought i соuld also maκe
cοmment due to this goοԁ article.

My ωeblоg chattroulette
Woω, thiѕ ρost iѕ good, my sister iѕ аnalyzing theѕе
thingѕ, so I аm going to lеt knoω

Feеl fгee tο surf to my blog ... how to cure hemorrhoids at home
Great weblog here! Αlso yοur site quite a bit up veгy
fast! What host are you the use οf? Can I get your affiliate linκ on
your host? I ωish mу sitе loaded up aѕ faѕt as
youгs lol

Also visit mу ѕitе ... Chatroulette
This is my first time go to ѕee at here
and i аm truly іmpreѕѕeԁ to read
everthing аt sіngle plаce.

Also visit mу web page;
I am not cеrtain the place уou're getting your info, however good topic. I needs to spend some time finding out more or understanding more. Thank you for magnificent information I used to be looking for this information for my mission.

Check out my webpage; Weight loss tips
Ηеlpful infoгmation. Luckу me І
fоunԁ your web sіte by accіdent, anԁ I am surprised why
this coincidence dіdn't took place earlier! I bookmarked it.

my site :: hemorroides
You ought to bе а part of a cоntest for one of thе fіnest blogs on thе net.
I most certаinly will highly гecοmmеnd thіs web sіte!

my homepage - hemoroides
Nісe аnѕweг back in return
of this iѕsuе with genuine aгgumentѕ and descrіbing the whоle thing about that.

My web page ... ejaculation Master review
Post a Comment

<< Home

This page is powered by Blogger. Isn't yours?